Create campaigns, track real attribution, and manage your ad spend—all without wrestling with Ads Manager. Built for business owners who have better things to do.
7-day free trial. No credit card required.
Some platforms feel artificial in everything they do. KillScale uses AI where it helps—attribution, analysis, recommendations—but keeps you in control of the decisions that matter.
No re-skinned dashboards from 2015. No clunky workflows inherited from enterprise software. Every screen was designed for how you actually work with Meta Ads today.
Made by a small business owner who got tired of paying agency prices for basic functionality. You get the same tools the big players use, at a price that makes sense.
Create campaigns, check performance, pause losers—all from your phone. Not a stripped-down companion app. The real thing, in your pocket.
Every other platform is desktop-only. Meta's own app is a nightmare. KillScale is the only tool where you can create, manage, and optimize Meta ads entirely from your phone.
A complete Meta Ads platform designed for clarity, not complexity. Create, monitor, and optimize—all from one place.
Every campaign, ad set, and ad gets a clear verdict: Scale, Watch, Kill, or Learning. No more staring at spreadsheets wondering what to do.
Launch new ads in under a minute—from your laptop or your phone. Upload creative, set budget, go live. No 47-step flows required.
Campaign, Ad Set, and Ad performance in one view. Real-time stats, spend tracking, and instant drill-down to any level.
Pause losers, scale winners, adjust budgets. Take action immediately—not after digging through five menus.
Our proprietary multi-touch attribution system with dynamically weighted touchpoints. The most accurate attribution in our space.
Your own KillScale pixel captures conversions directly. No more guessing when Meta's reporting lags or misses events.
Optional server-side tracking through your own domain. First-party data that survives ad blockers and iOS restrictions.
For local businesses: a walk-in attribution system. Log in-store conversions in real-time and see which ads drove them.
Automatic analysis of your account structure against Meta's Andromeda ML best practices. Know exactly what to fix.
A 0-100 score measuring budget efficiency, creative fatigue, profitability, and trend direction. See issues before they cost you.
Auto-generated optimization suggestions for each campaign. Budget scaling, creative refresh, and audience expansion ideas.
Per-ad tracking of ROAS and CTR decline. Know when creatives are wearing out before your ROAS tanks.
Time-series charts for spend and revenue. Funnel views from impressions to purchases. Spend vs ROAS rankings.
Drill down from campaign to ad set to ad. See performance metrics at every level with a collapsible explorer.
ROAS, CTR, CPC, CPA, AOV, Conversion Rate—all the metrics you need. Compare periods and track trends.
Today, last 7 days, last 30 days, custom ranges. Filter everything by the time period that matters.
Get notified when campaigns spend without converting. CBO/ABO aware—alerts fire at the budget control level.
Instant notification when ROAS drops below your minimum threshold. Stop wasting money on underperformers.
Know when campaigns hit your scale threshold. Don't miss opportunities to pour fuel on winners.
Set your own ROAS thresholds per ad account. Scale ROAS, minimum ROAS, learning spend—your rules, your business.
Move spend between campaigns instantly. See exactly where every dollar goes and what it brings back.
Multi-tenant workspaces with roles. Owner, Admin, Member, Viewer—give your team the access they need.
Mask sensitive campaign names and numbers. Perfect for demos, screenshots, and sharing without exposing data.
Import historical data or export reports. Works with your existing spreadsheets and workflows.
Every campaign, ad set, and ad gets categorized based on your custom ROAS thresholds. No analysis paralysis—just clear actions.
These are your winners. Consider increasing budget to capture more of this profitable traffic.
Above breakeven but below scale. Monitor for improvement or optimize creative and targeting.
Losing money. Pause immediately or make significant changes. Don't let it drain your budget.
Below your learning spend threshold. Let it run before making decisions—Meta's algorithm needs data.
Meta's pixel is broken. iOS updates block it. Ad blockers strip it. Browser privacy settings neuter it. KillScale gives you your own tracking infrastructure that actually works.
Your own JavaScript pixel that works independently of Meta—tracking conversions even when their pixel can't.
Granular ad-level tracking using UTM parameters. Know exactly which ad drove every conversion.
Automatic and manual event tracking for any conversion type—eCommerce purchases or lead generation.
See exactly what your pixel is tracking. No buried reports or complex interfaces.
Track conversions Meta will never see—walk-ins, phone sales, offline purchases.
Most platforms just re-skin Meta's data. We give you an independent source of truth.
Works with Shopify, WooCommerce, Webflow, Squarespace, and any custom site
Meta's attribution is broken. iOS updates, cookie restrictions, and delayed reporting mean you're flying blind. KillScale gives you first-party tracking that shows you what's really driving revenue.
AI-powered insights that tell you what's happening and what to do about it. No black boxes. No "trust the algorithm" hand-waving. Just clear recommendations you can act on or ignore.
Ads Manager has 47 steps, 200 options, and endless ways to waste money. KillScale strips it down to what matters: your creative, your budget, and your goal.
7-day free trial on all plans. Cancel anytime.
Practical guides for small business owners. No agency jargon. No fluff.
Stop guessing which campaigns to keep and which to cut. A decision framework that works.
AttributionYour ROAS looks different in Meta vs. your bank account. Here's why, and how to fix it.
Getting StartedAds Manager was built for agencies with 100 clients. You need something simpler.
Ads Manager is built for agencies with 100+ clients. KillScale is built for business owners who need clarity, not complexity. We show you what's working and let you act on it instantly.
Yes. Connect your Meta account and we'll pull in all your existing campaigns. You can manage everything from KillScale or keep using Ads Manager—your choice.
It's a tracking pixel you add to your site that captures conversions directly, bypassing Meta's restrictions. You get accurate revenue data even when Meta's reporting is delayed or incomplete.
Our proprietary multi-touch attribution system. It dynamically weights touchpoints based on their actual contribution to conversions—not just first or last touch.
Yes. No contracts, no commitments. Cancel from your account settings and you won't be charged again. Your data stays accessible on the free tier.
No. If you can upload an image and type a number, you can use KillScale. The pixel setup takes 5 minutes with our copy-paste instructions.
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